If you are human, leave this field blank.
If you have an existing site, how would you describe the current condition of your site's written content? When was the last time it was updated? Even if you don't like the way it is written, is the information presented accurate?
When was your company founded? Are You Incorporated?
Please describe your business/organization/practice in a few sentences. What services/products do you provide? What is your organization's personality?
What is the unique story about how and/or why this company/organization began?
Do you have a slogan or tag line that clearly describes what you offer in terms of benefits or features? If so, please provide.
What sets your business/organization apart from competitors? Why do you believe people should do business with you rather than with a competitor?
"Who" is your target audience? Ex: residential, commercial, homeowners, B2B, B2C
"Where" do you do business? What Cities and Towns do you work in?
What are the top considerations when prospective customers are searching for products/services like yours? Ex: Price, Quality, Relationship
What particular problems or "pain points" do your products/services solve or address for your customers? In other words, how do you make their lives easier? (Again, please separate the target audiences, if applicable.)
Do you offer a guarantee or risk reversal of any kind? Please explain.
What are some of the most frequent questions asked by customers, pertaining to your services?
What words or phrases would you use to describe your company, products, and/or services? (For example, "quality-focused," "trusted partner," "cutting-edge.")
What words or phrases would people use to find your site via Google search?
What is your process, how you work with the client - (it is desirable if you can come up with names for the different processes/phases of the work you will do). This allows your prospect to see exactly how you are going to help them, what will happen and gives them confidence that you will supply the results they are looking for because they can see that path to the end result
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